Have a very merry Christmas with Prima Toys: a guide to the top toys!

The latest new toys from Prima Toys are now filling shelves at your local toy stores, and there is an awesome selection to choose from! Here’s my top toys from Prima Toys for this Christmas…but don’t just take my word for it, find out more about them below!

Baby Secrets

These babies have nappies which change to either blue or pink in water to show if they’re a boy or girl. They promise to delight both the kiddies and their moms who may remember their own Diaper Babies growing up. They’re perfect to pop into Christmas stockings and will make bath time extra fun over the holidays. There are also new Baby Secrets Pets and even Merbabies available to collect too, as well as playsets and themed packs.

L.O.L. Surprise

The L.O.L. Surprise range has continued to take the world by storm this year. L.O.L. stands for Little Outrageous Littlies, an apt description for the little dolls hidden inside the ball shaped containers in which they come. Your child will love unwrapping the seven different layers of the wrapping to discover clothes, accessories and shoes to dress their new L.O.L. doll in. This innovative and imaginative toy is selling out fast, so my advice is if you see one grab it quick! The new L.O.L. Surprise Under Wraps Doll offers even more challenges and excitement to unwrap her, and the L.O.L. Surprise Glam Glitter and L.O.L. Surprise Pets will captivate your little ones too.


When your child receives their Scruff-a-luvs it will just be a matted ball of fur, but once they bathe them, dry them, brush them and show them a little love it will become a sweet rescue pet to cuddle and take care of. The Scruff-a-luvs are available in pink or blue, and you will only discover whether you’ve got a kitten, puppy or a rabbit once you’ve washed them. It also includes a special grooming brush and collar.

Little Live

There are a number of new additions to the Little Live range, these include a playful puppy, a cooing baby and a sweet dragon. The Little Live Pets: Lil’ Cutie Pup is a fun toy for children of all ages to enjoy, each pup is cute and encourages imaginative roleplay. She runs around and can play ball, she loves to be petted and can even bark, sing and beg.  Bizzy Bubs is cute and can walk and babble like a real baby. She comes with a dummy and a bottle, pop either one in her mouth and she will make little sucking and drinking noises. The Little Live Pets: Surprise Dragon will make tapping noises before hatching out of the scaly dragon egg. He can hop about, make cute dragon noises and will even try to fly by flapping his wings.

A.R.I.A’s Adventures

This educational interactive set includes three different games in one box. Learning and imagination will be brought to life for your children with animated animal fact cards, first person jungle adventure gamer mode and incredible 3D colouring pages. When children scan the cards with a smart device the animals on the 100 interactive flash cards and the 3D colouring pages will come to life. They will also be able to explore the Virtual Reality animal park, learning interesting facts as they look around.

Treasure X

Perfect for treasure hunters, children will need to dig and unearth the lost bounty in Treasure X. Boys and girls will have fun searching for the treasure hidden inside the brick, dig using the plastic X-cavator to find the collectible skeleton figure and treasure chest. Collect the pieces of the figure and snap them together to discover which of the 24 themed characters you have unearthed, then add water to the chest and a fizzy reaction will be triggered to find out if your treasure is gold!

So many awesome toys from Prima Toys to choose from, which is your favourite?

  1. Little Live: Bizzy Bubs, R399.90
  2. Scruff-a-luvs, R299.99
  3. Baby Secrets Merbabies, R99.90
  4. L.O.L. Sister Dolls, R149.90
  5. Little Live Pets: Surprise Dragon, R349.00
  6. L.O.L. Surprise Glitter Series, R249.90
  7. L.O.L. Surprise Pets, R199.90
  8. Baby Secrets, R59.90
  9. Treasure X, R199.90
  10. Little Live Pets: Lil’ Cutie Pup, R349.90
  11. L.O.L Surprise Under Wraps, R349.90
  12. A.R.I.A.’s Adventures, R699.99
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